Milan, Italy
Kudos
8 weeks
Bravo: A High-Energy Motion Campaign for the Kudos Launch
A vibrant motion campaign celebrating Kudos' biggest product update with energetic graphics.
Overview
Turning Up the Energy
Our team mates who took part in this project
Kudos was shipping the biggest product update in their history and wanted a campaign with energy to match the moment. After several quieter releases, this one needed to feel like an event and cut through a fast, noisy social landscape.
We mapped the update’s headline features to a series of short, punchy beats, designing the campaign as a family of cut-downs that could flex from a hero film to bite-sized social clips without losing its identity.
Speed and repeatability were built into the concept from the start.
Approach
Motion as the Message
We leaned into bold motion graphics, punchy color, and a snappy edit engineered to thrive in fast-scrolling feeds, front-loading the most striking visuals so the work earned attention in the first second.
A modular graphics system let us produce dozens of platform-specific variations from one core toolkit, keeping the campaign consistent while tailoring aspect ratios, pacing, and captions to each channel. The grade pushed saturated, confident color to amplify the sense of celebration.
Tight, rhythmic sound design tied the cut-downs together into a recognizable campaign signature.
Outcome
A Launch Worth Celebrating
Engagement lift
2.1x
Engagement more than doubled against previous launches, making it Kudos’ best-performing campaign to date and comfortably exceeding the targets set at kickoff.
The modular system also lowered the cost of future content, and Kudos has continued to extend the toolkit across subsequent announcements, turning a one-off launch into a lasting campaign framework.
![](data:image/svg+xml,<svg display="block" id="3222507429" role="presentation" viewBox="0 0 244 244" xmlns="http://www.w3.org/2000/svg"><path d="M 56.603 12.014 C 56.603 14.178 57.13 15.829 58.186 16.966 C 59.241 18.102 60.742 18.887 62.69 19.32 C 64.666 19.726 67.034 19.929 69.794 19.929 C 72.473 19.929 74.8 19.726 76.775 19.32 C 78.751 18.887 80.266 18.102 81.321 16.966 C 82.404 15.829 82.944 14.178 82.944 12.014 L 82.944 0.853 L 93.092 0.853 L 93.092 13.841 C 93.092 16.141 92.659 18.102 91.793 19.726 C 90.954 21.322 89.777 22.649 88.262 23.704 C 86.746 24.732 85.001 25.53 83.025 26.099 C 81.05 26.667 78.926 27.059 76.653 27.275 C 74.408 27.519 72.121 27.641 69.794 27.641 C 67.332 27.641 64.95 27.519 62.65 27.275 C 60.351 27.059 58.213 26.667 56.237 26.099 C 54.289 25.53 52.584 24.732 51.123 23.704 C 49.662 22.649 48.512 21.322 47.673 19.726 C 46.861 18.102 46.455 16.141 46.455 13.841 L 46.455 0.853 L 56.603 0.853 Z M 175.765 0.04 C 181.663 0.04 186.412 0.568 190.011 1.623 C 193.609 2.651 196.221 4.194 197.845 6.25 C 199.495 8.279 200.32 10.81 200.32 13.841 C 200.32 16.871 199.495 19.415 197.845 21.472 C 196.221 23.501 193.609 25.043 190.011 26.099 C 186.412 27.127 181.663 27.641 175.765 27.641 C 169.866 27.641 165.116 27.127 161.518 26.099 C 157.919 25.043 155.294 23.501 153.644 21.472 C 152.02 19.415 151.208 16.871 151.208 13.841 C 151.208 10.81 152.02 8.279 153.644 6.25 C 155.294 4.194 157.919 2.651 161.518 1.623 C 165.116 0.568 169.866 0.04 175.765 0.04 Z M 223.825 0 C 230.048 0 234.797 0.906 238.071 2.719 C 241.373 4.505 243.023 7.089 243.023 10.472 L 232.511 10.472 C 232.375 9.579 231.536 8.902 229.994 8.442 C 228.452 7.955 226.26 7.712 223.419 7.712 C 220.605 7.712 218.508 7.874 217.128 8.198 C 215.775 8.523 215.099 9.079 215.099 9.863 C 215.099 10.269 215.288 10.593 215.667 10.837 C 216.046 11.08 216.695 11.284 217.615 11.446 C 218.562 11.582 219.888 11.675 221.593 11.729 C 223.297 11.784 225.462 11.812 228.087 11.812 C 230.982 11.812 233.444 11.96 235.474 12.258 C 237.503 12.528 239.141 12.947 240.386 13.516 C 241.657 14.084 242.577 14.815 243.146 15.708 C 243.714 16.574 243.998 17.602 243.998 18.792 C 243.998 20.848 243.348 22.526 242.05 23.825 C 240.751 25.124 238.694 26.085 235.88 26.707 C 233.066 27.329 229.386 27.641 224.84 27.641 C 222.269 27.641 219.901 27.492 217.736 27.194 C 215.599 26.897 213.691 26.464 212.014 25.896 C 210.336 25.3 208.915 24.583 207.752 23.744 C 206.588 22.878 205.696 21.918 205.073 20.862 C 204.478 19.78 204.18 18.59 204.18 17.291 L 215.261 17.291 C 215.45 17.859 216.005 18.346 216.925 18.752 C 217.845 19.131 219.076 19.428 220.618 19.645 C 222.188 19.834 224.001 19.929 226.058 19.929 C 228.087 19.929 229.683 19.875 230.847 19.767 C 232.037 19.631 232.876 19.415 233.363 19.117 C 233.85 18.792 234.094 18.36 234.094 17.818 C 234.094 17.304 233.702 16.912 232.917 16.642 C 232.132 16.344 230.739 16.14 228.736 16.032 C 226.734 15.924 223.92 15.87 220.294 15.87 C 217.588 15.87 215.247 15.748 213.271 15.505 C 211.323 15.234 209.713 14.828 208.441 14.287 C 207.197 13.719 206.277 13.015 205.682 12.177 C 205.086 11.311 204.789 10.282 204.789 9.092 C 204.789 7.035 205.478 5.343 206.858 4.018 C 208.265 2.665 210.376 1.664 213.19 1.015 C 216.032 0.338 219.577 0 223.825 0 Z M 10.146 12.975 L 28.412 0.853 L 42.861 0.853 L 23.432 12.926 L 45.054 26.829 L 29.954 26.829 L 10.146 13.085 L 10.146 26.829 L 0 26.829 L 0 0.853 L 10.146 0.853 Z M 128.001 0.853 C 131.654 0.853 134.672 1.204 137.053 1.907 C 139.434 2.611 141.3 3.572 142.653 4.789 C 144.006 6.007 144.954 7.4 145.495 8.97 C 146.063 10.512 146.347 12.136 146.347 13.841 C 146.347 15.545 146.036 17.183 145.414 18.752 C 144.792 20.294 143.763 21.674 142.329 22.892 C 140.922 24.109 139.041 25.07 136.687 25.773 C 134.359 26.477 131.464 26.829 128.001 26.829 L 98.776 26.829 L 98.776 0.853 Z M 175.765 7.752 C 172.978 7.752 170.529 7.929 168.418 8.28 C 166.335 8.605 164.697 9.214 163.507 10.106 C 162.343 10.972 161.761 12.217 161.761 13.841 C 161.761 15.464 162.343 16.722 163.507 17.615 C 164.697 18.481 166.334 19.09 168.418 19.441 C 170.529 19.766 172.978 19.929 175.765 19.929 C 178.552 19.929 180.96 19.766 182.989 19.441 C 185.019 19.09 186.588 18.481 187.697 17.615 C 188.807 16.722 189.361 15.464 189.361 13.841 C 189.361 12.217 188.807 10.972 187.697 10.106 C 186.588 9.214 185.019 8.605 182.989 8.28 C 180.96 7.929 178.552 7.752 175.765 7.752 Z M 108.924 18.711 L 127.595 18.711 C 129.11 18.711 130.396 18.616 131.451 18.427 C 132.506 18.21 133.345 17.899 133.968 17.493 C 134.617 17.087 135.077 16.587 135.348 15.992 C 135.645 15.37 135.794 14.653 135.794 13.841 C 135.794 13.029 135.645 12.325 135.348 11.729 C 135.077 11.107 134.617 10.593 133.968 10.188 C 133.345 9.782 132.506 9.484 131.451 9.295 C 130.396 9.078 129.11 8.97 127.595 8.97 L 108.924 8.97 Z" fill="rgb(0, 0, 0)" height="27.64099999999999px" id="Z021EQW6k" transform="translate(0 108)" width="243.99799267578123px"/></svg>)
Related projects
More From the Studio
Other projects that share the same craft, category, or spirit.
There's plenty more where this came from.
