New Light: A Bold Visual Rebrand and Campaign for Vistiq

Vistiq had grown quickly, and that growth had left them with a fragmented identity — a patchwork of logos, palettes, and tones assembled by different teams at different moments. They came to us to define a single, bold visual language that could live consistently everywhere, from a billboard to a button.

Before designing anything, we audited every existing touchpoint and interviewed stakeholders across marketing, product, and sales to understand why the brand had drifted. The goal was not just a new look but a system disciplined enough to survive the next phase of scale.

That research gave us permission to be decisive, replacing a cautious, committee-built identity with one clear point of view.